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Assessing the acceptance of mobile phone technology in Tanzanian SMEs

Author

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  • Renatus Michael Mushi

Abstract

Purpose - This study investigates the acceptance of mobile phone technology in Tanzanian small- and medium-sized enterprises (SMEs) using the Technology Acceptance Model (TAM) with a special focus on service quality. Design/methodology/approach - The conceptual framework was designed by extending the TAM with an additional construct, service quality, before testing a model in a survey of 155 respondents and analysing using Smart PLS 4. Findings - Service quality was found to be among the significant factors in the acceptance of mobile phone technology among SME employees. Research limitations/implications - This implies that the higher the quality of service offered, the more employees accept and use mobile phone technology in their duties and improve the productivity of SMEs. Practical implications - The aspects of quality of mobile phone technology usage such as call dropouts, network quality, speed, etc., must be improved significantly. Social implications - The Mobile Network Operators and Regulators must understand that employees are offered the most accurate and reliable mobile phone services for its usefulness to be realised. Originality/value - The originality is a modified version of a TAM that accommodates service quality that has been tested in the Tanzanian context.

Suggested Citation

  • Renatus Michael Mushi, 2024. "Assessing the acceptance of mobile phone technology in Tanzanian SMEs," Journal of Electronic Business & Digital Economics, Emerald Group Publishing Limited, vol. 3(2), pages 170-183, April.
    • Handle: RePEc:eme:jebdep:jebde-10-2023-0026
    DOI: 10.1108/JEBDE-10-2023-0026
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