The COVID-19 pandemic lockdown: a buzz of negativity with a silver lining of social connectedness

Purpose - Lockdowns are generally characterised by financial depletion, loneliness, stress, depression, loss of jobs and businesses, among others. The effect of the recent lockdown in Ghana as a result of COVID-19 pandemic has not been different. The primary question this study seeks to answer is: are lockdowns only characterised by negativity, or could there be a positive side that has not yet been harnessed? Design/methodology/approach - To answer this question, the authors rely on a dataset of 879 observations obtained through an online survey administered from 25 April to 3 May 2020. Using a regression approach, the authors applied an ordered probit econometric technique with its associated predicted margins. Findings - The authors show evidence that in the midst of the negativity surrounding the lockdown, social connectedness is evident, especially in relatively less busy cities. The authors recommend that instead of losing oneself through social isolation and loneliness during lockdowns, people should use lockdowns as an opportunity to build and exhibit social capital and harness the opportunities associated with it. The authors also recommend that during lockdowns, channels of social connectedness should be made easily accessible and cheaper through a well-targeted government subsidy programme for the poor. Originality/value - To the best of the authors' knowledge, this is a novel study that provides the first empirical evidence on the relationship between coronavirus disease 2019 (COVID-19) pandemic lockdown and social connectedness.