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Aligning the competitive strategy with supply chain strategy through QFD

Author

Listed:
  • K.G. Durga Prasad
  • K. Venkata Subbaiah
  • K. Narayana Rao

Abstract

Purpose - The purpose of this paper is to develop a methodology using quality function deployment (QFD) approach for aligning competitive strategy with supply chain strategy. Design/methodology/approach - QFD and utility‐based optimization approach are employed to achieve strategic fit between the competitive and supply chain strategies. The supply chain performance is defined by using the information contained in the House of Quality of QFD and utility functions. Findings - Supply chain performance index is computed for the different sets of supply chain design objectives. An illustrative example is presented in this paper to describe the QFD approach for aligning competitive and supply chain strategies. Originality/value - Application of QFD approach is a new approach to design a supply chain through aligning competitive and supply chain strategies.

Suggested Citation

  • K.G. Durga Prasad & K. Venkata Subbaiah & K. Narayana Rao, 2012. "Aligning the competitive strategy with supply chain strategy through QFD," Journal of Advances in Management Research, Emerald Group Publishing Limited, vol. 9(2), pages 189-198, October.
    • Handle: RePEc:eme:jamrpp:v:9:y:2012:i:2:p:189-198
    DOI: 10.1108/09727981211271931
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    Citations

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    Cited by:

    1. Chan, Chi Kin & Lee, Y.C.E. & Campbell, J.F., 2013. "Environmental performance—Impacts of vendor–buyer coordination," International Journal of Production Economics, Elsevier, vol. 145(2), pages 683-695.
    2. Peyman Borna & Mohammad Ali Beheshtinia, 2022. "Enhancing the quality of municipality services using four-dimensional house of quality," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(5), pages 3849-3870, October.

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