Entrepreneurial intentions of progressive farmers: the influence of innovativeness, risk-taking and proactiveness

Purpose - Progress in agriculture significantly relies on the adoption of innovative farm practices by farmers. Being proactive and risk-taking catalyses this innovativeness. Progressive farmers in general are proving to be effective in developing their farms along entrepreneurial lines. The paper aims to examine the relationship between the entrepreneurial traits of risk-taking, proactiveness, innovativeness and entrepreneurial intention (EI) of progressive farmers in Kashmir. Design/methodology/approach - A quantitative research approach was used to evaluate how innovativeness, risk-taking and proactiveness affect EI. The data was collected from registered progressive farmers using a structured questionnaire via both online and offline means. 203 useable responses were received. The data was then analysed using partial least squares structural equation modelling (PLS-SEM). Findings - The results reveal that progressive farmers' EI is influenced by innovativeness, risk-taking and proactiveness. As hypothesized, a significant and positive relationship was found between entrepreneurial orientation (EO) traits of risk-taking, proactiveness and innovativeness and EI. Research limitations/implications - The study adds to the existing body of knowledge on agri-entrepreneurship by conceptualizing EO traits influencing EI of progressive farmers and offering insightful advice to policymakers on how to improve progressive farmers' entrepreneurial abilities and in turn convert their EI into agro venture establishment in Kashmir. Originality/value - This study makes advancements in the field of farming-related EO by examining the EI of progressive farmers. This study covers a knowledge gap as there aren't many empirical studies on agricultural entrepreneurship that concentrate on the EO of progressive farmers and how it influences the EI in general in India and the Kashmir valley in particular.