IDEAS home Printed from https://ideas.repec.org/a/eme/imefmp/imefm-04-2023-0152.html
   My bibliography  Save this article

Ethical banking behavior among millennials and Gen-Z in Malaysia

Author

Listed:
  • Siti Aisyah Zahari
  • Shahida Shahimi
  • Suhaili Alma'amun
  • Mohd Mursyid Arshad

Abstract

Purpose - This study aims to determine the factors that influence ethical banking behavior among millennials and Gen-Z in Malaysia. Design/methodology/approach - A stratified sample of 525 millennials and Gen-Z of Malaysian banking customers was used. Extended ethical decision-making (EDM) model was tested using partial least square-structural equation model for the analysis. Findings - The findings indicated that the engagement of millennials and Gen-Z in ethical banking is influenced by factors such as intention, judgment and awareness, which shaped both generations’ ethical banking behavior. Practical implications - This study could be a central reference point and assist banking institutions in understanding the preferences of millennials and Gen-Z. Originality/value - This study extends the previous EDM model that focused solely on consumer's belief systems. Three aspects differentiate this paper and contribute to its originality, namely, the uniqueness of millennials and Gen-Z behavior, incorporating new variables along with the EDM models and study in Malaysian context.

Suggested Citation

  • Siti Aisyah Zahari & Shahida Shahimi & Suhaili Alma'amun & Mohd Mursyid Arshad, 2024. "Ethical banking behavior among millennials and Gen-Z in Malaysia," International Journal of Islamic and Middle Eastern Finance and Management, Emerald Group Publishing Limited, vol. 17(2), pages 252-273, April.
    • Handle: RePEc:eme:imefmp:imefm-04-2023-0152
    DOI: 10.1108/IMEFM-04-2023-0152
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/IMEFM-04-2023-0152/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: no
    File URL: https://www.emerald.com/insight/content/doi/10.1108/IMEFM-04-2023-0152/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: no
    File URL: https://libkey.io/10.1108/IMEFM-04-2023-0152?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:imefmp:imefm-04-2023-0152. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.