Drivers of willingness to pay for reforestation of urban ecosystems in Ghana

Purpose - Population growth and urbanization pose several threats to terrestrial ecosystems, especially in forest ecological zones worldwide. This study examines the drivers of average willingness to pay (WTP) to restore urban forests in a developing country. Design/methodology/approach - It utilizes survey data of households and employs a robust Heckman two-step estimator with bootstrapping to address the research objective. Findings - The study underscores the role of income, gender, education and perception of the health benefits of forests as the underlying determinants of restoration bids by respondents. These drivers have a positive and statistically significant effect on forest restoration. Education and gender appear to be the most effective by magnitude, followed by the perception of health benefits, then income. Attention is therefore drawn to relevant economic, sociocultural and psychological factors towards the goal of forestry to improve well-being in urban centres. Originality/value - This paper seeks to add methodological insights to the literature on reforestation and land use changes in the Accra metropolitan area and the local population’s WTP for reforestation in this area. In principle, this is a case study informing about the values people hold for forests in Ghana and Africa, where a knowledge gap exists with respect to their socio-economic valuation. Peer review - The peer review history for this article is available at:https://publons.com/publon/10.1108/IJSE-09-2022-0618