The effect of service quality toward public satisfaction and public trust on local government in Indonesia

Purpose - The purpose of this paper is to investigate the effect of service quality toward public satisfaction and public trust on local government in Indonesia. Design/methodology/approach - A quantitative approach was used to achieve the objectives of the study. The study consisted of nine exogenous variables and one endogenous variable. The exogenous variables were delivery, timeliness, information, professionalism, staff attitude, organizational politics, internal roles, external roles and citizen satisfaction, while the endogenous variable was public trust toward the regional government. The samples were taken using two sampling methods, cluster sampling technique and proportional stratified random sampling technique. The cluster sampling was institutional sample in which the researchers selected 2 out of 11 regencies in West Sumatra, and 2 out of 7 cities in West Sumatra. The regencies were Pasaman Barat and Tanah Datar and the cities were Padang Panjang and Padang. In the lower level, there were ten nagari and ten lurah. On the second stage, the sample was selected using the proportional stratified random sampling technique that had been set at the first stage. Slovin formula with 2 percent of errors was used to determine the number of samples. The total respondents in this study were 4,177 respondents. Findings - The hypothetical model can be used as a new model for public service that was provided by the local governments (cities and districts) and it was able to increase citizen satisfaction and citizen trust with local government, especially in the basic need services such as education and health as described inFigure 1. In order to increase public satisfaction on the basic needs, such as education and health services, regional government should improve delivery, timeliness of service, availability of information, staff professionalism, staff attitude, external and internal roles of manager and at the same time minimize organizational politics within the local government. Furthermore, it is also evident in this model that increasing public satisfaction on basic services can increase public confidence toward regional government. The finding that shows the novelty of this research is the internal and external role of managers in improving public satisfaction and trust in regional government. Meanwhile, the addition of internal political as variable is a development to improve the existing models. Originality/value - Regional government should reconstruct their basic public service in order to meet need of the public. No previous study has comprehensively studied the relationship between interaction quality, physical environmental quality, and outcome quality to public satisfaction and its implication to public trust, especially in Indonesia.