Why and how do individual entrepreneurs use digital channels in an emerging market? Determinants of use and channel coordination
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DOI: 10.1108/IJOEM-08-2020-0882
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Cited by:
- Suherman & Florentinus Pambudi Widiatmaka & Fitri Kensiwi & Didik Dwi Suharso & Sukirno & Pranyoto & Susena Karona Cahya & Kundori & Haniek Listyorini & Sapto Supriyanto & Pranoto & Sukrisno, 2024. "Resilience in tourism-based SMEs driven by initiatives and strategies through share value relational capital viewed from a resource-based theory perspective," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-16, December.
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Keywords
Digital channel; Social media; Entrepreneur; Determinants of use; Channel coordination; Customer behaviour;All these keywords.
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