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Useful principles for adopting a market development approach for enterprise development organizations

Author

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  • Frank Lusby

Abstract

Purpose - To provide a practitioner focused discussion for enterprise development organizations (EDOs) who are seeking to incorporate principles of sustainability into their strategies. Design/methodology/approach - Presents general principles that can be useful to EDOs who are trying to take on a more market development (sustainable) approach to enterprise development. Findings - The principles can be applied to economic development projects that target small, medium or large enterprises. They apply to programs promoting agricultural, manufacturing, and services – and also have application in other sectors such as health, conservation, and education. Originality/value - Provides leading insights into EDO strategies.

Suggested Citation

  • Frank Lusby, 2006. "Useful principles for adopting a market development approach for enterprise development organizations," International Journal of Emerging Markets, Emerald Group Publishing Limited, vol. 1(4), pages 341-347, October.
    • Handle: RePEc:eme:ijoemp:17468800610703388
    DOI: 10.1108/17468800610703388
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