IDEAS home Printed from https://ideas.repec.org/a/eme/ijdipp/ijdi-10-2018-0156.html
   My bibliography  Save this article

Impact of exposure to mass media on female empowerment: evidence from India

Author

Listed:
  • Shatanjaya Dasgupta

Abstract

Purpose - The purpose of this paper is to investigate if women’s exposure to mass media, i.e. television, radio, and print media, is a determinant of female empowerment in India. Indicators of empowerment include female autonomy in domestic decision-making, freedom of movement, financial knowledge and independence, attitudes regarding acceptability of violence against women, actual and desired fertility and use and decisions about contraception. Design/methodology/approach - Data for the analysis come from two rounds of the National Family and Health Survey, a large-scale nationally representative household survey. First, ordinary least squares estimation is used to obtain the parameter estimates. To overcome endogeneity concerns, instrumental variables estimation is also used. Findings - The results reveal a strong positive effect of exposure to mass media on women’s status in India. Research limitations/implications - These findings highlight the effectiveness of mass media in influencing women positively. Originality/value - This paper captures the cumulative effects of three types of media: television, radio and print media. It also takes advantage of the most recent data available together with using instrumental variables estimation to overcome endogeneity concerns.

Suggested Citation

  • Shatanjaya Dasgupta, 2019. "Impact of exposure to mass media on female empowerment: evidence from India," International Journal of Development Issues, Emerald Group Publishing Limited, vol. 18(2), pages 243-258, June.
    • Handle: RePEc:eme:ijdipp:ijdi-10-2018-0156
    DOI: 10.1108/IJDI-10-2018-0156
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/IJDI-10-2018-0156/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.emerald.com/insight/content/doi/10.1108/IJDI-10-2018-0156/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1108/IJDI-10-2018-0156?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dereje Fedasa Hordofa & Melekamu Ayele Badore, 2024. "Assessing the impact of social, demographic, and economic factors on the economic empowerment of rural women in agricultural activities: a partial proportional odds model analysis in Dire Dawa Adminis," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(7), pages 17205-17235, July.
    2. Suresh Govindapuram & Samyukta Bhupatiraju & Rahul A. Sirohi, 2023. "Determinants of women's financial inclusion: Evidence from India," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 94(1), pages 131-158, March.
    3. Chen, Jingjing, 2021. "Do mobile phones empower women? A perspective from rural India," Warwick-Monash Economics Student Papers 09, Warwick Monash Economics Student Papers.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:ijdipp:ijdi-10-2018-0156. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.