Factors influencing the individual investors of Bangladesh to opt for investment inṣukūk

Purpose - This study aims to identify the factors that influence the willingness of Bangladeshi retail investors to invest inṣukūk. Design/methodology/approach - The authors surveyed Bangladeshi retail investors using a structured questionnaire to understand their perspectives on potential investment inṣukūk. The authors considered the behavioral aspects of retail investors and the desiredṣukūkfeatures to analyze the demand side. Factors and regression analyses were performed to identify the persuading factors. Findings - The results indicate that investor awareness is a fundamental factor in potential investments inṣukūk. Investors perceive the security represented by government and third-party guarantees as a persuasive feature ofṣukūk. The tradability and tenor ofṣukūkalso affect the investment intention. Sharīʿah consciousness of the investors also plays a significant role in their investment decisions. Research limitations/implications - One limitation of this study is that it incorporates potential individual investors only, and precludes institutional investors. In the future, there is scope for research to explore the demand factors impacting institutional investors ofṣukūkin Bangladesh. Practical implications - The authors expect that the study will aid policymakers andṣukūkissuers in crafting strategies to cater to the needs of Bangladeshi retail investors. Originality/value - This study is the earliest research conducted in Bangladesh to determine the factors impacting the willingness of individual investors to make their potential investments inṣukūk. To the best of the authors' knowledge, no study has analyzed the desiredṣukūkfeatures from the perspective of Bangladeshi retail investors.