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Discussing the potential of the institutional theory to leverage service-dominant logic advancements

Author

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  • Sara Martins Gonçalves
  • Rui Vinhas Silva

Abstract

Purpose - Institutions play a central role in service-dominant logic. However, the discussion regarding how institutional theory supports service-dominant logic advancements is still insufficient. This paper aims to contribute to a discussion on the multiple service-dominant logic approaches to institutions. Design/methodology/approach - This conceptual paper presents the characterization of the existing streams in the broad institutional literature, highlighting the differences among those streams and elaborates on how one of the discussed streams – neo-institutionalism – is suitable to support service-dominant researchers in understanding the role of institutions in markets and value co-creation. Findings - The paper shows that the three institutional perspectives presented are used indistinctly by service-dominant logic and a greater fit between the service-dominant logic and the neo-institutionalism stands out. Originality/value - The paper proposes that service-dominant researchers should look at the neo-institutional stream as a particularly fertile ground for furthering their research.

Suggested Citation

  • Sara Martins Gonçalves & Rui Vinhas Silva, 2021. "Discussing the potential of the institutional theory to leverage service-dominant logic advancements," European Journal of Management Studies, Emerald Group Publishing Limited, vol. 26(1), pages 3-16, July.
    • Handle: RePEc:eme:ejmspp:ejms-01-2021-0004
    DOI: 10.1108/EJMS-01-2021-0004
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    Cited by:

    1. Thompson-Whiteside, Helen & Fletcher-Brown, Judith & Middleton, Karen & Turnbull, Sarah, 2023. "Emergence in emergency: How actors adapt to service ecosystem disruption," Journal of Business Research, Elsevier, vol. 162(C).

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