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The effect of strategic flexibility configurations on product innovation

Author

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  • Aydin Beraha
  • Dursun Bingol
  • Ela Ozkan-Canbolat
  • Nina Szczygiel

Abstract

Purpose - The purpose of this paper is to determine the contribution of company functional areas – production, marketing, and human resources – to strategic flexibility configurations. It also seeks to explore the comparative contributions of functional areas to product innovation. Design/methodology/approach - The study uses the fuzzy-set qualitative comparative analysis to develop a better understanding of departmental contributions to strategic flexibility configuration and the effect of strategic flexibility on product innovation by functional areas. Findings - The findings of this study indicate that marketing flexibility has a key role in product innovation. Research limitations/implications - A limited number of cases may be one of the possible reasons for no proven contribution of HR flexibility to product innovation, and may affect results due to poor representation. Practical implications - The required flexibility level is at least the one maintaining the company’s status and certifying competitive advantage. Social implications - A pressure for flexibility leads companies to modify their organizational structure, processes, and resources. Originality/value - The environmental change and uncertainty provide dynamic challenges that increase the need of company flexible reactions

Suggested Citation

  • Aydin Beraha & Dursun Bingol & Ela Ozkan-Canbolat & Nina Szczygiel, 2018. "The effect of strategic flexibility configurations on product innovation," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 27(2), pages 129-140, April.
    • Handle: RePEc:eme:ejmbep:ejmbe-02-2018-0028
    DOI: 10.1108/EJMBE-02-2018-0028
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    Citations

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    Cited by:

    1. Montero Guerra, José Manuel & Danvila-del-Valle, Ignacio & Méndez Suárez, Mariano, 2023. "The impact of digital transformation on talent management," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    2. Muhammad Awais & Amanat Ali & Muhammad Sajid Khattak & Muhammad Irfanullah Arfeen & Muhammad Azam I. Chaudhary & Aleena Syed, 2023. "Strategic Flexibility and Organizational Performance: Mediating Role of Innovation," SAGE Open, , vol. 13(2), pages 21582440231, June.
    3. Oluwatoyin Deborah Adesanya & Olaleke Oluseye Ogunnaike & Daniel Ebakoleaneh Ufua & Oluwakemi Oluwafunmilayo Onayemi & Augustina Esitse Dada & Ogheneofejiro Jesujoba Edewor, 2024. "Strategic Fit Orientation and Business Agility of Non-Oil Export Women Entrepreneurs in a Developing Economy," Sustainability, MDPI, vol. 16(15), pages 1-22, July.
    4. Stavros Kourtzidis & Nickolaos G. Tzeremes, 2019. "Investigating the determinants of firm performance," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 29(1), pages 3-22, June.
    5. Massimo Beccarello & Giacomo Di Foggia, 2023. "Efficient scale and scope of business models used in municipal solid waste management," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 32(4), pages 492-508, April.
    6. Sima Sabahi & Mahour M. Parast, 2023. "An operations and supply chain management perspective to product innovation," Operations Management Research, Springer, vol. 16(2), pages 808-829, June.

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