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META-RELQUAL construct validation: a South African study

Author

Listed:
  • Mercy Mpinganjira
  • Göran Svensson
  • Tore Mysen

Abstract

Purpose - – The purpose of this paper is to test a measurement model of a META-RELQUAL construct based upon South African business-supplier relationships. Design/methodology/approach - – Data were collected using computer-assisted telephone interviews. The sampling frame consisted of the top 500 South African companies based on revenue. A total of 232 fully completed questionnaires were obtained representing a response rate of 46.4 per cent. Findings - – The findings show satisfactory goodness-of-fit measures for the model tested. All the requirements for convergent, discriminant and nomological validity as well as construct reliability were achieved satisfactorily. Practical implications - – The study provides a framework of constructs that South African business managers need to take into consideration in order to establish and maintain good relations with their suppliers. Originality/value - – This study contributes to theory on relationship marketing and presents the first tested measurement model of the META-RELQUAL construct in Africa.

Suggested Citation

  • Mercy Mpinganjira & Göran Svensson & Tore Mysen, 2015. "META-RELQUAL construct validation: a South African study," African Journal of Economic and Management Studies, Emerald Group Publishing Limited, vol. 6(4), pages 453-465, December.
    • Handle: RePEc:eme:ajemsp:v:6:y:2015:i:4:p:453-465
    DOI: 10.1108/AJEMS-01-2013-0011
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