IDEAS home Printed from https://ideas.repec.org/a/eme/ajemsp/v4y2013i1p95-108.html
   My bibliography  Save this article

Organizational commitment and market orientation of Nigerian non‐oil exporting companies

Author

Listed:
  • Omotayo Oyeniyi

Abstract

Purpose - This paper aims to test the relationships between organizational commitment and market orientation within the context of the non‐oil sector of a developing country. Design/methodology/approach - Cross‐sectional data was collected from 190 managers of non‐oil exporting companies. Multiple regression analysis was adopted to test the impact of organizational commitment on market orientation. Findings - The analysis of the data shows that organizational commitment affects market orientation positively and that top management belief and the organizational reward systems are important in the implementation of market orientation. However, the use of cross‐sectional data limits the measurement of the impact of organization commitment on market orientation over a long period. Practical implications - Market orientation can be improved upon through concerted efforts in building organizational commitment. This can be achieved either individually or by combining organizational commitment with reward system and top management belief. Originality/value - The paper contributes to the understanding of market orientation antecedents within the non‐oil sector of the Nigerian economy.

Suggested Citation

  • Omotayo Oyeniyi, 2013. "Organizational commitment and market orientation of Nigerian non‐oil exporting companies," African Journal of Economic and Management Studies, Emerald Group Publishing Limited, vol. 4(1), pages 95-108, April.
    • Handle: RePEc:eme:ajemsp:v:4:y:2013:i:1:p:95-108
    DOI: 10.1108/20400701311303177
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/20400701311303177/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.emerald.com/insight/content/doi/10.1108/20400701311303177/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1108/20400701311303177?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:ajemsp:v:4:y:2013:i:1:p:95-108. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.