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Ubuntuand corporate social responsibility: the case of selected Malawian organizations

Author

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  • Happy Mickson Kayuni
  • Richard I.C. Tambulasi

Abstract

Purpose - The purpose of this paper is to operationalise the concept of corporate social responsibility (CSR) within the framework ofUbuntuin selected Malawian organizations. The intention is to analyze whether CSR can be applied cross‐culturally. Design/methodology/approach - The paper is a result of a qualitative research study conducted amongst nine sampled Malawian organisations. It utilized a semi‐structured interview guide in the collection of data whereby key research questions were exploratory and descriptive in nature. Findings - This paper finds that in the cases under study, the concept of CSR is being applied within the framework ofUbunturather than a Western‐oriented business approach. Research limitations/implications - CSR does not operate in a vacuum. Its application depends on the prevailing cultural context. In the cases under study,Ubuntuvalues influence and facilitate the application of CSR activities. Originality/value - Despite the envisaged significance ofUbuntucultural context to the understanding and applicability of CSR in Africa, there has been no adequate systematic analysis of the same. The paper is therefore filling this knowledge gap.

Suggested Citation

  • Happy Mickson Kayuni & Richard I.C. Tambulasi, 2012. "Ubuntuand corporate social responsibility: the case of selected Malawian organizations," African Journal of Economic and Management Studies, Emerald Group Publishing Limited, vol. 3(1), pages 64-76, April.
    • Handle: RePEc:eme:ajemsp:v:3:y:2012:i:1:p:64-76
    DOI: 10.1108/20400701211197285
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