Gender buying behaviour: German tourists – informal craft markets

Purpose - The purpose of this paper is to determine the gender buying patterns of German tourists travelling on coach tours while visiting South Africa. Design/methodology/approach - The paper is based on quantitative research methodologies and descriptive statistics were used to determine the gender buying behaviours of the German tourists in organised coach tours. Findings - In this paper, the research questions are answered and provide the necessary insight into the buying behaviour of the tourists. Research limitations/implications - Further research is needed to determine the different types of foreign tourists buying needs. The implication will be that not only German tourists must be researched but also other foreign tourists visiting South Africa. Practical implications - The informal craft market owner will know the tourists' preferences and by producing the crafts that are unique, the informal craft owner will be able to sustain not only themselves but also impact positively on the immediate communities as more jobs can be created. Originality/value - This research is timely and much needed as it is the start of the building blocks for further research in informal craft markets and will help with the development of informal craft markets. By determining the buying needs of tourists that visit South Africa in organised coach tours, the craft owners will be able to produce the correct crafts that are sought by foreign tourists.