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Discussion of photo‐elicitation: an ethno‐historical accounting and management research prospect

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  • Tom Tyson

Abstract

Purpose - The purpose of this paper is to critically evaluate Professor Lee D. Parker's call for the use of photo‐elicitation (P‐E) in qualitative accounting and management research projects. Design/methodology/approach - This paper reviews relevant literature and previous P‐E‐based studies, discusses Professor Parker's paper in detail, and describes the strengths, concerns, and opportunities of P‐E research. Findings - This paper identifies the unique complexities that P‐E‐based research engenders and alerts researchers to the fact that P‐E may not be the most appropriate method when research questions are primarily concerned with uncovering the ethnography of institutions rather than the perceptions of informants. It concludes that while opportunities for P‐E research abound, researchers must be certain that P‐E is the most appropriate method to generate data. Originality/value - This paper examines an under‐researched procedure, identifies relevant related studies, and should help intending and existing scholars to evaluate the procedure.

Suggested Citation

  • Tom Tyson, 2009. "Discussion of photo‐elicitation: an ethno‐historical accounting and management research prospect," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 22(7), pages 1130-1141, September.
    • Handle: RePEc:eme:aaajpp:v:22:y:2009:i:7:p:1130-1141
    DOI: 10.1108/09513570910987402
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    Cited by:

    1. Zhou, Shuang & Blazquez, Marta & McCormick, Helen & Barnes, Liz, 2021. "How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure," Journal of Business Research, Elsevier, vol. 134(C), pages 122-142.

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