Contesting conformity: how and why academics may oppose the conforming influences of intra-organizational performance evaluations

Purpose - The purpose of this paper is to develop a theoretical model elaborating on the type of conditions that can inhibit (or at least temporarily hold back) “reactive conformance” in the wake of an increasing reliance on quantitative performance evaluations of academic research and researchers. Design/methodology/approach - A qualitative study of a research group at a Swedish university who was recurrently exposed to quantitative performance evaluations of their research activities. Findings - The empirical findings show how the research group under study exhibited a surprisingly high level of non-compliance and non-conformity in relation to what was deemed important and legitimate by the prevailing performance evaluations. Based on this, we identify four important qualities of pre-existing research/er ideals that seem to make them particularly resilient to an infiltration of an “academic performer ideal,” namely that they are (1) central and since-long established, (2) orthogonal to (i.e. very different from) the academic performer ideal as materialized by the performance measurement system, (3) largely shared within the research group and (4) externally legitimate. The premise is that these qualities form an important basis and motivation for not only criticizing, but also contesting, the academic performer ideal. Originality/value - Extant research generally finds that the proliferation of quantitatively oriented performance evaluations within academia makes researchers adopt a new type of academic performer ideal which promotes research conformity and superficiality. This study draws upon, and adds to, an emerging literature that has begun to problematize this “reactive conformance-thesis” through identifying four qualities of pre-existing research/er ideals that can inhibit (or at least temporarily hold back) such “reactive research conformance.”