Cómo internacionalizar en un mundo de cambios constantes

This article reviews a series of contents indicated for the internationalization of companies in the current global context. It begins with some notes on globalization and its impact on competitiveness in the Basque Country -Euskadi, then moves on to focus on key elements of Basque companies that make them able to compete successfully in international markets. The elements in question are: the global positioning of companies, inorganic growth, talent management, multicultural management, the use of Corporate Diplomacy, adopting Industry 4.0 and the development of new profiles for the professional of tomorrow. Therefore, the role of public agents is key: small and medium sized enterprises do not always have the necessary tools or corporate capabilities to conquer new markets and customers, to face technological disruptions, link talent, grow inorganically and manage 21st century organizations. The author defends an active administration committed to the internationalization and ompetitiveness of companies and he expresses the conviction that governments should have suitable instruments to support the creation of wealth by companies; wealth that in turn can help reduce inequality among citizens.