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Impacto de las nuevas tecnologías en las pautas de consumo de los clientes bancarios y en la propuesta de valor de las entidades

Author

Listed:
  • José Mª Barrutia Legarreta

    (Universidad del País Vasco/Euskal Herriko Unibertsitatea)

  • Carmen Echebarria Miguel

    (Universidad del País Vasco/Euskal Herriko Unibertsitatea)

Abstract

This article analyses how the Internet is transforming the banking business. In an increasingly competitive environment, new banks and non bank participants are seeking to take over part of the value generated by the sector. These new competitors and some more aggressive traditional players are transforming their proposed values and their strategies, and at the same time changing the consumer habits of both individuals and companies. Traditional banking institutions are reacting in turn by reinventing their proposed values and taking a highly active part in the new Internet economy.

Suggested Citation

  • José Mª Barrutia Legarreta & Carmen Echebarria Miguel, 2001. "Impacto de las nuevas tecnologías en las pautas de consumo de los clientes bancarios y en la propuesta de valor de las entidades," EKONOMIAZ. Revista vasca de Economía, Gobierno Vasco / Eusko Jaurlaritza / Basque Government, vol. 48(03), pages 344-363.
    • Handle: RePEc:ekz:ekonoz:2001313
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    More about this item

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior

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