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La planificación estratégica: experiencias internacionales

Author

Listed:
  • Eduardo Bueno Campos

    (Catedrático de Economía de la Empresa y Director del IADE de la UAM)

Abstract

This paper describes the present implementation of strategic planning in Spanish, North American and European companies. In the mid nineteen-eighties, company management felt that the results of strategic planning were not adequate, demonstrating that there are two fundamental causes of this inefficiency. On the one hand, the dynamism and complexity of the environment which makes economic forecasting difficult, and on the other, defects in the development and implementation of this planning. All this makes it necessary to review the present approach of, strategic planning to create a new form of planning called Strategic Management. In this situation, Spanish companies have clear disadvantages in comparison with their competitors in other industrial countries, and managers must make efforts in order to be able to implement the strategic approach in the present economic management of our companies to ensure their future competitiveness within the European Single Market.

Suggested Citation

  • Eduardo Bueno Campos, 1990. "La planificación estratégica: experiencias internacionales," EKONOMIAZ. Revista vasca de Economía, Gobierno Vasco / Eusko Jaurlaritza / Basque Government, vol. 18(03), pages 8-19.
    • Handle: RePEc:ekz:ekonoz:1990301
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    More about this item

    Keywords

    Planificación estratégica; previsión económica; gestión empresarial;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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