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Study On Consumer Attitudes Toward Ads On The Facebook Page Of Hotels: A Case In Vietnam

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  • Nguyen Thi Hong Ngoc

    (HU – School of Hospitality and Tourism, Vietnam)

Abstract

This paper presents the results of a study on determinants of customer's attitudes towards hotel's advertising via Facebook. Vietnam was chosen for the survey location. Two hundred and ten questionnaires were emailed to the Facebook users, and of these 195 responses were valid for further analysis. Findings from this research show that information, interaction, nondistractions, and reliability are the most important factors that influence the customer's attitudes.

Suggested Citation

  • Nguyen Thi Hong Ngoc, 2018. "Study On Consumer Attitudes Toward Ads On The Facebook Page Of Hotels: A Case In Vietnam," Eurasian Journal of Business and Management, Eurasian Publications, vol. 6(4), pages 1-11.
    • Handle: RePEc:ejn:ejbmjr:v:6:y:2018:i:4:p:1-11
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