IDEAS home Printed from https://ideas.repec.org/a/ehu/rdadme/10820.html
   My bibliography  Save this article

Apoyo de la Contabilidad de Dirección Estratégica a la fidelización de la clientela a través de la motivación de los recursos humanos y de la gestión de la calidad total

Author

Listed:
  • Álvarez López, José

Abstract

El tema que vamos a desarrollar se orienta a la satisfacción y fidelización de la clientela como objetivo esencial de la empresa, lo que pemitirá aumentar la competitividad y pilotar la organización por la senda de la máxima eficiencia posible, en un enfoque sistématico de mejora continua hacia la excelencia empresarial.

Suggested Citation

  • Álvarez López, José, 1995. "Apoyo de la Contabilidad de Dirección Estratégica a la fidelización de la clientela a través de la motivación de los recursos humanos y de la gestión de la calidad total," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
    • Handle: RePEc:ehu:rdadme:10820
    as

    Download full text from publisher

    File URL: https://addi.ehu.es/handle/10810/10820
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ehu:rdadme:10820. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alcira Macías Redondo (email available below). General contact details of provider: https://edirc.repec.org/data/esehues.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.