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Particularidades de China para el desarrollo empresarial: reflexión a partir de casos de estudio

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  • Martínez Caraballo, Noemí

Abstract

[ES] China ha irrumpido como actor principal del escenario global al haber protagonizado, durante las tres últimas décadas, un proceso de transformación económica y social de gran magnitud. Ahora bien, vender productos –sobre todo, del sector de alimentación– de origen occidental en China es, con diferencia, el reto más complicado al que deben enfrentarse las compañías de deciden entrar a operar en este mercado.

Suggested Citation

  • Martínez Caraballo, Noemí, 2010. "Particularidades de China para el desarrollo empresarial: reflexión a partir de casos de estudio," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    • Handle: RePEc:ehu:cuader:7720
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