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Fark Yaratan Uygulamalar Perspektifinden Seyahat Acentelerinde Iliskisel Pazarlama Faaliyetlerini Anlamak

Author

Listed:
  • Ulker Erdogan ARACI

    (Izmir Universitesi, Meslek Yuksek Okulu, Turizm ve Otel Isletmeciligi Programi)

  • Zeki Atil BULUT

    (Dokuz Eylul Universitesi, Izmir Meslek Yuksekokulu, Pazarlama Programi)

  • Berrin ONARAN

    (Dokuz Eylul Universitesi, Izmir Meslek Yuksekokulu, Pazarlama Programi)

  • Nilufer KOCAK

    (Dokuz Eylul Universitesi, Izmir Meslek Yuksekokulu, Turizm ve Otel Isletmeciligi Programi)

Abstract

Bu calismada, iliskisel pazarlama faaliyetleri, faaliyetlerden elde edilen ciktilar isiginda degerlendirilmistir. Bu calismanin amaci, uygulanan iliskisel pazarlama faaliyetinin, soz konusu faaliyetlerden elde edilen sonucu farklilastirip farklilastirmadiginin belirlenmesidir. Bu amac dogrultusunda Izmir ilindeki A grubu seyahat acentelerini kapsayan tanimsal arastirma tasarimina uygun bir alan calismasi gerceklestirilmistir. Arastirma sonuclarina gore, musteriyi tanima, musteriyle etkilesim kurma, calisan memnuniyeti saglama ve calisanlara musteri iliskileri yonlu egitim verme faaliyetlerini uygulayan ve subesi olan isletmelerin daha basarili sonuclara ulastiklari tespit edilmistir.

Suggested Citation

  • Ulker Erdogan ARACI & Zeki Atil BULUT & Berrin ONARAN & Nilufer KOCAK, 2014. "Fark Yaratan Uygulamalar Perspektifinden Seyahat Acentelerinde Iliskisel Pazarlama Faaliyetlerini Anlamak," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 14(4), pages 559-570.
    • Handle: RePEc:ege:journl:v:14:y:2014:i:4:p:559-570
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    More about this item

    Keywords

    Iliskisel pazarlama; musteri iliskileri faaliyetleri; seyahat acenteleri;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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