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Bulanik TOPSIS ve Bulanik VIKOR Yontemleriyle Alisveris Merkezi Kurulus Yeri Secimi ve Bir Uygulama

Author

Listed:
  • Selahattin YAVUZ

    (Erzincan Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

  • Muhammet DEVECI

    (Yildiz Teknik Universitesi, Makine Fakultesi, Endustri Muhendisligi Bolumu,)

Abstract

Isletmelerin artan rekabet kosullari nedeniyle pazarda faaliyetlerini surdurebilmesi icin yer secimiyle ilgili dogru kararlarvermesi cok onemlidir. Yanlis yer secimi isletmeler icin buyuk zararlara, hatta iflasa sebep olabilmektedir. Kendileri icin yer seciminin cok onemli oldugu sektorlerin basinda Alisveris Merkezleri (AVM) gelmektedir. Alisveris Merkezi (AVM) olarak secilecek yer; musteri potansiyelinin yuksek oldugu, dusuk maliyet ve yuksek kâri saglayabilecek bir yer olmalidir. Bu calismada, Erzincan ilinde yeni bir AVM acilmasina karar verilmesi durumunda, olasi kurulus yerinin belirlenmesine calisilmistir. Bunun icin birden fazla karar vericiyle, bircok alternatif arasindan dogru olan alternatifi secmek icin Cok Kriterli Karar Verme (CKKV) tekniklerinden yararlanilmistir. Calismada, Cok Kriterli Karar Verme (CKKV) tekniklerinden Bulanik TOPSIS ve Bulanik VIKOR teknikleriyle, Erzincan icin AVM kurulus yeri secimi icin potansiyel bolgelerin degerlendirilmesi ve bunun sonucunda en uygun yer secimi belirlenmeye calisilmistir.

Suggested Citation

  • Selahattin YAVUZ & Muhammet DEVECI, 2014. "Bulanik TOPSIS ve Bulanik VIKOR Yontemleriyle Alisveris Merkezi Kurulus Yeri Secimi ve Bir Uygulama," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 14(3), pages 463-479.
    • Handle: RePEc:ege:journl:v:14:y:2014:i:3:p:463-479
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    Keywords

    Kurulus yeri secimi; cok kriterli karar verme; bulanik mantik;
    All these keywords.

    JEL classification:

    • C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory
    • C45 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Neural Networks and Related Topics

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