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Television Revenue and the Structure of Athletic Contests: The Case of the National Basketball Association

Author

Listed:
  • Steven B. Caudill

    (Auburn University)

  • Franklin G. Mixon, Jr.

    (University of Southern Mississippi)

Abstract

This study points out that changes in the format of the playoffs in the National Basketball Association have had the effect of lengthening the championship series and reducing the variance in the length of the series. These are valuable goals for the organization because they provide higher television ratings and revenues for the teams involved. Empirical evidence presented here suggests that viewership among 1.2 million additional households is at stake.

Suggested Citation

  • Steven B. Caudill & Franklin G. Mixon, Jr., 1998. "Television Revenue and the Structure of Athletic Contests: The Case of the National Basketball Association," Eastern Economic Journal, Eastern Economic Association, vol. 24(1), pages 43-50, Winter.
    • Handle: RePEc:eej:eeconj:v:24:y:1998:i:1:p:43-50
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    File URL: http://web.holycross.edu/RePEc/eej/Archive/eeconj/Volume24/V24N1P43_50.pdf
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    Citations

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    Cited by:

    1. Ryan A. Kent & Steven B. Caudill & Franklin G. Mixon, 2013. "Rules changes and competitive balance in European professional soccer: evidence from an event study approach," Applied Economics Letters, Taylor & Francis Journals, vol. 20(11), pages 1109-1112, July.
    2. Mongeon, Kevin & Winfree, Jason, 2012. "Comparison of television and gate demand in the National Basketball Association," Sport Management Review, Elsevier, vol. 15(1), pages 72-79.

    More about this item

    Keywords

    Basketball; Television;

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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