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Creating and sustaining ethical capability in the multi-national corporation

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  • Buller, Paul F.
  • McEvoy, Glenn M.

Abstract

Multinational corporations are continually seeking sources of competitive advantage. In addition to strategic, technological, financial, and organizational capabilities as sources of competitive advantage, this paper argues that ethical capability also can be an important source of sustainable advantage. The paper presents the challenges of ethics in an international context, discusses the resource-based view of competitive advantage, and describes how a multinational company can develop and sustain ethical capability through the related processes of transformational leadership, organizational learning, and human resource management.

Suggested Citation

  • Buller, Paul F. & McEvoy, Glenn M., 1999. "Creating and sustaining ethical capability in the multi-national corporation," Journal of World Business, Elsevier, vol. 34(4), pages 326-343, January.
    • Handle: RePEc:eee:worbus:v:34:y:1999:i:4:p:326-343
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    References listed on IDEAS

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    1. Bryan W Husted & Janelle Brinker Dozier & J Timothy McMahon & Michael W Kattan, 1996. "The Impact of Cross-National Carriers of Business Ethics on Attitudes about Questionable Practices and Form of Moral Reasoning," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(2), pages 391-411, June.
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    Cited by:

    1. Kolk, Ans, 2016. "The social responsibility of international business: From ethics and the environment to CSR and sustainable development," Journal of World Business, Elsevier, vol. 51(1), pages 23-34.
    2. Satya Dev Gupta, 2015. "Comparative Advantage and Competitive Advantage: An Economics Perspective and a Synthesis," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 1(1), pages 9-22, January.
    3. Dirk Gilbert & Michael Behnam, 2009. "Advancing Integrative Social Contracts Theory: A Habermasian Perspective," Journal of Business Ethics, Springer, vol. 89(2), pages 215-234, October.
    4. J. Kuntz & J. Kuntz & Detelin Elenkov & Anna Nabirukhina, 2013. "Characterizing Ethical Cases: A Cross-Cultural Investigation of Individual Differences, Organisational Climate, and Leadership on Ethical Decision-Making," Journal of Business Ethics, Springer, vol. 113(2), pages 317-331, March.
    5. Ghauri, Pervez N. & Rao, P.M., 2009. "Intellectual property, pharmaceutical MNEs and the developing world," Journal of World Business, Elsevier, vol. 44(2), pages 206-215, April.
    6. Kolk, Ans & Van Tulder, Rob, 2004. "Ethics in international business: multinational approaches to child labor," Journal of World Business, Elsevier, vol. 39(1), pages 49-60, February.
    7. Astrid Kainzbauer & Parisa Rungruang, 2019. "Science Mapping the Knowledge Base on Sustainable Human Resource Management, 1982–2019," Sustainability, MDPI, vol. 11(14), pages 1-22, July.

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