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Assessment of the impact of changes in transit systems using intervention analysis

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  • Considine, John J.
  • Narayan, Jack

Abstract

Marketing control enables effective and efficient use of marketing resources. This study uses intervention analysis to assess the effectiveness of a transit system change in Chattanooga, Tennessee. The goal of the change was to improve the effectiveness of the transit system, although, "effectiveness" was not formally defined before the change. In this study, four measures of effectiveness were used: total ridership, total operating revenues, the ratio of total operating revenues to total revenue miles, and the ratio of total passenger trips to total revenue miles. Intervention analysis showed that three out of four of these measures had been improved by the transit system change.

Suggested Citation

  • Considine, John J. & Narayan, Jack, 1988. "Assessment of the impact of changes in transit systems using intervention analysis," Transportation Research Part B: Methodological, Elsevier, vol. 22(1), pages 55-67, February.
    • Handle: RePEc:eee:transb:v:22:y:1988:i:1:p:55-67
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    Cited by:

    1. Carpenter, Rachel A., 2010. "Sacramento’s Fix I-5 Project: Impact on Bus Transit Ridership," Institute of Transportation Studies, Working Paper Series qt8mq0g9gw, Institute of Transportation Studies, UC Davis.

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