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A non-compensatory model of transportation behavior based on sequential consideration of attributes

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  • Recker, Wilfred W.
  • Golob, Thomas F.

Abstract

The proposed model of travel choice behavior is based upon an assumption that individuals compare their choice alternatives on a series of attributes ordered in terms of importance; they eliminate from consideration those alternatives which do not meet their expectation on one or more of the characteristics. The process is repeated with adjusted levels of expectation until only one alternative remains. The model thus incorporates a number of psychological decision axioms which have seldom been applied in models aimed at providing transportation planners with useful information from consumer survey data. Estimates of parameters defining distributions of expectation levels in a population of travelers are generated using a nonlinear optimization technique. The technique is demonstrated to provide estimates which replicate well the choices of travelers in two different contexts: choice of hypothetical concepts of small urban vehicles and choice of destination for shopping trips within an urban area.

Suggested Citation

  • Recker, Wilfred W. & Golob, Thomas F., 1979. "A non-compensatory model of transportation behavior based on sequential consideration of attributes," Transportation Research Part B: Methodological, Elsevier, vol. 13(4), pages 269-280, December.
    • Handle: RePEc:eee:transb:v:13:y:1979:i:4:p:269-280
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    Citations

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    Cited by:

    1. Wei Zhu & Harry Timmermans, 2010. "Cognitive Process Model of Individual Choice Behaviour Incorporating Principles of Bounded Rationality and Heterogeneous Decision Heuristics," Environment and Planning B, , vol. 37(1), pages 59-74, February.
    2. C M Costanzo & W C Halperin & N D Gale & G D Richardson, 1982. "An Alternative Method for Assessing Goodness-of-Fit for Logit Models," Environment and Planning A, , vol. 14(7), pages 963-971, July.
    3. González-Valdés, Felipe & Ortúzar, Juan de Dios, 2018. "The Stochastic Satisficing model: A bounded rationality discrete choice model," Journal of choice modelling, Elsevier, vol. 27(C), pages 74-87.
    4. Can, Vo Van, 2013. "Estimation of travel mode choice for domestic tourists to Nha Trang using the multinomial probit model," Transportation Research Part A: Policy and Practice, Elsevier, vol. 49(C), pages 149-159.
    5. Di, Xuan & Liu, Henry X., 2016. "Boundedly rational route choice behavior: A review of models and methodologies," Transportation Research Part B: Methodological, Elsevier, vol. 85(C), pages 142-179.
    6. Ehrgott, Matthias & Wang, Judith Y.T. & Watling, David P., 2015. "On multi-objective stochastic user equilibrium," Transportation Research Part B: Methodological, Elsevier, vol. 81(P3), pages 704-717.
    7. Chorus, Caspar G. & Arentze, Theo A. & Timmermans, Harry J.P., 2008. "A Random Regret-Minimization model of travel choice," Transportation Research Part B: Methodological, Elsevier, vol. 42(1), pages 1-18, January.
    8. Xuan Di & Henry X. Liu & Shanjiang Zhu & David M. Levinson, 2017. "Indifference bands for boundedly rational route switching," Transportation, Springer, vol. 44(5), pages 1169-1194, September.
    9. Andrews, Rick L. & Manrai, Ajay K., 1998. "Feature-based elimination: Model and empirical comparison," European Journal of Operational Research, Elsevier, vol. 111(2), pages 248-267, December.

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