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Non-compliance in national parks: An extension of the theory of planned behaviour model with pro-environmental values

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  • Goh, Edmund
  • Ritchie, Brent
  • Wang, Jie

Abstract

Non-compliance at national parks is a major problem around the world. This study focused on visitors' intentions to venture off-trail at the Blue Mountains National Park, Australia (BMNP). An extension of the theory of planned behaviour (TPB) with the new ecological paradigm of pro-environmental values (NEP) was developed and tested to understand visitors’ off-trail intentions. We surveyed 325 BMNP visitors through convenience sampling. Subjective norm was the strongest predictor followed by attitudes. The role of perceived behavioural control was not significant. The proposed extended TPB model had a marginal relationship between pro-environmental values and intentions using regression analysis. The overall study results suggested that the role of pro-environmental values is more suitable for predicting general environmental worldviews as compared to the TPB being more suitable for predicting specific behavioural intentions.

Suggested Citation

  • Goh, Edmund & Ritchie, Brent & Wang, Jie, 2017. "Non-compliance in national parks: An extension of the theory of planned behaviour model with pro-environmental values," Tourism Management, Elsevier, vol. 59(C), pages 123-127.
    • Handle: RePEc:eee:touman:v:59:y:2017:i:c:p:123-127
    DOI: 10.1016/j.tourman.2016.07.004
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    References listed on IDEAS

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    1. Edmund Goh, 2009. "Public education and parents: eliciting salient beliefs using the theory of planned behaviour as a qualitative research framework," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 6(2), pages 99-108, October.
    2. Randle, Erica Jane & Hoye, Russell, 2016. "Stakeholder perception of regulating commercial tourism in Victorian National Parks, Australia," Tourism Management, Elsevier, vol. 54(C), pages 138-149.
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    12. Kumar Shalender & Naman Sharma, 2021. "Using extended theory of planned behaviour (TPB) to predict adoption intention of electric vehicles in India," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(1), pages 665-681, January.
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