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Space tourism: Research recommendations for the future of the industry and perspectives of potential participants

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  • Reddy, Maharaj Vijay
  • Nica, Mirela
  • Wilkes, Keith

Abstract

This paper has two objectives. Firstly, it proposes a set of research dimensions for the further investigation of the emerging space tourism industry and secondly, it examines the perceptions of potential space travel participants on key factors that influence their motivation, behaviour and decision-making. The research methodology adopted in this study involved collecting quantitative data from British residents in Southern England to explore and understand their perceptions of space tourism. In addition, qualitative data was gathered by interviewing key informants connected to the space tourism industry including Virgin Galactic, Airbus and EADS Astrium to understand their views on people’s motivations, perceptions and the future of the industry. Data analysis shows that intentional need for adventure and exploration is the motivational force in space tourism. Willingness to undertake space travel is also influenced by the perception to risk, which plays a central role in potential tourist behaviour. Furthermore, factors such as type of space travel (orbital/sub-orbital),type of launch and design of the spacecraft, location of spaceports, training required, duration, insurance, health and reputation of the operating company also seem to have some influence on tourist decision-making. The paper contends that while global research dimensions are necessary it is also important to understand perceptions on a country-specific and regional basis.

Suggested Citation

  • Reddy, Maharaj Vijay & Nica, Mirela & Wilkes, Keith, 2012. "Space tourism: Research recommendations for the future of the industry and perspectives of potential participants," Tourism Management, Elsevier, vol. 33(5), pages 1093-1102.
  • Handle: RePEc:eee:touman:v:33:y:2012:i:5:p:1093-1102
    DOI: 10.1016/j.tourman.2011.11.026
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    References listed on IDEAS

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    1. Cater, Carl Iain, 2010. "Steps to Space; opportunities for astrotourism," Tourism Management, Elsevier, vol. 31(6), pages 838-845.
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    Cited by:

    1. Martina Pásková & Nicol Budinská & Josef Zelenka, 2021. "Astrotourism–Exceeding Limits of the Earth and Tourism Definitions?," Sustainability, MDPI, vol. 13(1), pages 1-25, January.
    2. Jorge Ridderstaat & Robertico Croes, 2013. "The Force Field of Tourism," Review of Economic Analysis, Digital Initiatives at the University of Waterloo Library, vol. 5(1), pages 1-24, June.
    3. Spector, Sam & Higham, James E.S., 2019. "Space tourism in the Anthropocene," Annals of Tourism Research, Elsevier, vol. 79(C).

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