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Applying the caption evaluation method to studies of visitors’ evaluation of historical districts

Author

Listed:
  • Naoi, Taketo
  • Yamada, Takanobu
  • Iijima, Shoji
  • Kumazawa, Takayuki

Abstract

A historical district is a comprehensive form of historical attractions, and has diverse features that visitors can gaze on. This study proposes the application of the caption evaluation method, participatory research involving photographing by subjects, to a study of visitors’ evaluation of a historical district as a tourism destination. Thirty Japanese undergraduates who majored in commerce and 27 Japanese adults with an interest in architecture and/or town planning photographed settings of their choice in a Japanese historical district and stated how they perceived the captured settings in an open-ended form. Their statements were subjected to analysis using a software package as well as manual analysis. The results indicate relationships between various elements in the district and the subjects’ feelings and desires. Particularly, favourable evaluations of old objects and unfavourable perceptions of modern objects were implied. The results also suggest the types of activities visitors may wish to participate in.

Suggested Citation

  • Naoi, Taketo & Yamada, Takanobu & Iijima, Shoji & Kumazawa, Takayuki, 2011. "Applying the caption evaluation method to studies of visitors’ evaluation of historical districts," Tourism Management, Elsevier, vol. 32(5), pages 1061-1074.
    • Handle: RePEc:eee:touman:v:32:y:2011:i:5:p:1061-1074
    DOI: 10.1016/j.tourman.2010.09.005
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    File URL: http://www.sciencedirect.com/science/article/pii/S0261517710001950
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    Cited by:

    1. Lu, Lu & Chi, Christina G. & Liu, Yi, 2015. "Authenticity, involvement, and image: Evaluating tourist experiences at historic districts," Tourism Management, Elsevier, vol. 50(C), pages 85-96.
    2. Kenichiro Onitsuka & Kento Ninomiya & Satoshi Hoshino, 2018. "Potential of 3D Visualization for Collaborative Rural Landscape Planning with Remote Participants," Sustainability, MDPI, vol. 10(9), pages 1-24, August.
    3. Balomenou, Nika & Garrod, Brian, 2014. "Using volunteer-employed photography to inform tourism planning decisions: A study of St David's Peninsula, Wales," Tourism Management, Elsevier, vol. 44(C), pages 126-139.
    4. Zheng, Wei-Quan & Cheung, Sze-Man & Zhu, Bo-Wei & Xiong, Lei & Tzeng, Gwo-Hshiung, 2024. "A hybrid multi-attribute decision-making model for the systematic evaluation of exoticism-themed retail spaces from the perspective of consumer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).

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