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DBS systems : Perspectives from a profit seeking company

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  • Martin, Ernesto R.

Abstract

Considerable work has been reported on the tradeoffs associated with direct broadcast satellite (DBS) systems. These studies have considered total investment costs (space segment plus ground segment), but have not dealt with a number of other business-related parameters which affect system design. This article addresses some of these issues from the viewpoint of a commercial entity in the USA. It considers intial financing, short-term v long-term competitive advantages, system features v cost, effects of partially shifting the investment burden to the consumer, technology improvements, satellite constraints and economies of scale, flexibility, commercial alliances, and regulatory constraints. Examples are given to illustrate the tradeoffs involved and the effects of some of the factors.

Suggested Citation

  • Martin, Ernesto R., 1985. "DBS systems : Perspectives from a profit seeking company," Telecommunications Policy, Elsevier, vol. 9(4), pages 291-300, December.
    • Handle: RePEc:eee:telpol:v:9:y:1985:i:4:p:291-300
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    Keywords

    DBS Telecommunications USA;

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