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FCC policy on CB radio: Impact on consumer decision making

Author

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  • Burger, Philip C.
  • Venkatesh, Alladi

Abstract

A consumer decision making model was created and tested in research sponsored by the Federal Communications Commission. The FCC was considering a series of policy changes with regard to equipment and rules of operation. Discriminant and regression statistical results were combined into a simulation model which projected the impact of the proposed policy changes.

Suggested Citation

  • Burger, Philip C. & Venkatesh, Alladi, 1982. "FCC policy on CB radio: Impact on consumer decision making," Telecommunications Policy, Elsevier, vol. 6(1), pages 62-66, March.
    • Handle: RePEc:eee:telpol:v:6:y:1982:i:1:p:62-66
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    Keywords

    CB radio Consumers Modelling;

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