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The videotex marketplace : A theory of evolution

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  • Campbell, James A.
  • Thomas, Hilary B.

Abstract

Prospects for videotex in general and for business videotex applications in particular, are still highly controversial and speculative. There is growing agreement, however, that the future of videotex as a mass medium may hinge on its initial acceptance as a business tool. The authors present their views on the factors that will influence the use of videotex in business; how it may evolve as a business tool; and how its early impact in the business environment may eventually be the cause of its acceptance as a mass consumer medium.

Suggested Citation

  • Campbell, James A. & Thomas, Hilary B., 1981. "The videotex marketplace : A theory of evolution," Telecommunications Policy, Elsevier, vol. 5(2), pages 111-120, June.
  • Handle: RePEc:eee:telpol:v:5:y:1981:i:2:p:111-120
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