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Exploring the walled garden theory: An empirical framework to assess pricing effects on mobile data usage

Author

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  • Chen, Ava
  • Feamster, Nick
  • Calandro, Enrico

Abstract

This paper performs an exploratory study of mobile usage patterns over three years (2013–2015) in the context of pricing practices such as zero-rating. In recent years, there has been heated ongoing debate regarding whether offering different pricing plans, such as zero-rated services and applications, might slant user behavior toward certain content on the Internet. Our study gathers empirical measurements of mobile application usage to address this research question. We shed light on this issue by performing an exploratory analysis of the effects of different data plans and connection types on mobile data usage, as well as measuring quantitative and qualitative pricing effects of zero-rating on mobile data usage.

Suggested Citation

  • Chen, Ava & Feamster, Nick & Calandro, Enrico, 2017. "Exploring the walled garden theory: An empirical framework to assess pricing effects on mobile data usage," Telecommunications Policy, Elsevier, vol. 41(7), pages 587-599.
    • Handle: RePEc:eee:telpol:v:41:y:2017:i:7:p:587-599
    DOI: 10.1016/j.telpol.2017.07.002
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    Cited by:

    1. Gerpott, Torsten J., 2018. "Zero-rating arrangements of mobile Internet access service providers – An analysis of main factors shaping the need for regulatory interventions," Telecommunications Policy, Elsevier, vol. 42(6), pages 489-500.
    2. Malgorzata Ciesielska & Dariusz Jemielniak, 2022. "Fairness in digital sharing legal professional attitudes toward digital piracy and digital commons," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 73(7), pages 899-912, July.
    3. Masoud Asghari & Saleh Yousefi, 2019. "Zero-rating Internet platforms formation: a game theoretic analysis," Telecommunication Systems: Modelling, Analysis, Design and Management, Springer, vol. 71(1), pages 93-109, May.

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