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Competitive relationships between traditional and contemporary telecommunication services in Taiwan

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  • Lee, Ya-Ching

Abstract

This study sets out to examine the competitive relationships that exist within the telecommunications market using the niche theory on the personal gratifications and system gratifications dimensions. The findings from the analysis of 363 survey responses indicate that traditional and contemporary telecommunication services offer different specializations to satisfy their consumers. Overall, mobile telecommunication services partially replace wired services, on personal gratifications dimensions in particular. The system gratifications dimensions of the wired telecommunication services facilitate the existence of wired services. New telecommunication services (3G and VoIP) partially replace old telecommunication services (home landline and 2G) in providing greater satisfaction in entertainment. The results also demonstrate that VoIP does not impose competitive displacement effects on home landline, 2G, and 3G services. Limitation and suggestions are discussed.

Suggested Citation

  • Lee, Ya-Ching, 2011. "Competitive relationships between traditional and contemporary telecommunication services in Taiwan," Telecommunications Policy, Elsevier, vol. 35(6), pages 543-554, July.
    • Handle: RePEc:eee:telpol:v:35:y:2011:i:6:p:543-554
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    Cited by:

    1. Lin, Wan-Ying & Zhang, Xinzhi & Jung, Joo-Young & Kim, Yong-Chan, 2013. "From the wired to wireless generation? Investigating teens’ Internet use through the mobile phone," Telecommunications Policy, Elsevier, vol. 37(8), pages 651-661.
    2. Covadonga Gijón Tascón & Teresa Garín-Muñoz, & Teodosio Pérez-Amaral, 2012. "Satisfaction and protection of individual mobile telecommunications consumers," Documentos de Trabajo del ICAE 2012-21, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Instituto Complutense de Análisis Económico.
    3. Wei‐Kang Wang & Wen‐Min Lu & Irene Wei Kiong Ting & Hui‐Ru Kao, 2020. "Asset‐light strategy, managerial ability, and corporate performance of the Asian telecommunications industry," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(8), pages 1568-1579, December.

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