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Competitive rivalry, inter-modal competition and market performance in the Korean cable television markets: An empirical analysis

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  • Sung, Nakil

Abstract

This study consists of two empirical analyses regarding the state of competition in the Korean cable television (CATV) markets. In the first analysis, this study provides empirical evidence regarding the effects of intra-modal competition within the CATV markets and inter-modal competition from direct broadcast satellite (DBS) on market performance in the CATV industry prior to the introduction of internet protocol television (IPTV). The empirical results described herein demonstrate that intra-modal competition between two cable operators in the same franchise area tended to reduce both cable prices and operator profits, and to increase the CATV penetration rate. The strong presence of a DBS was concomitant with reductions in a cable operator's profitability and cable subscriptions. The second part of this study attempts to briefly describe the state of competition in the CATV industry for the post-IPTV period. The results demonstrate that IPTV experienced a rapid growth in its subscriptions, which exerted competitive pressures on cable prices. That is, IPTV is emerging as a close substitute for CATV shortly after its introduction. Considering the significant inter-modal competition that exists between cable and telecom operators, the results of this study indicates that a regulator should focus its policies on promoting this inter-modal competition.

Suggested Citation

  • Sung, Nakil, 2011. "Competitive rivalry, inter-modal competition and market performance in the Korean cable television markets: An empirical analysis," Telecommunications Policy, Elsevier, vol. 35(6), pages 483-493, July.
    • Handle: RePEc:eee:telpol:v:35:y:2011:i:6:p:483-493
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    Citations

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    Cited by:

    1. Liu, Chorng-Jian & Chuang, Yi-Fei, 2015. "From Sluggish to Brisk: An analysis of Taiwan׳s cable TV digitalization policy," Telecommunications Policy, Elsevier, vol. 39(11), pages 980-995.
    2. Gültekin Altuntas & Fatih Semerciöz & Aral Noyan, 2014. "The Effect of Competitive Rivalry on Internal Communication in Private Healthcare Organizations: Evidence from Istanbul, Turkey," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 10(1), pages 55-69, February.
    3. Chou, Yuntsai, 2014. "The stalemate of cable digital switchover: A study of competition effects and deregulation," Telecommunications Policy, Elsevier, vol. 38(4), pages 393-405.
    4. Sung, Nakil & Kwack, Eunkyoung, 2016. "IPTV's videos on demand for television programs, their usage patterns, and inter-channel relationship in Korea," Telecommunications Policy, Elsevier, vol. 40(10), pages 1064-1076.
    5. Fredebeul-Krein, Markus & Steingröver, Markus, 2014. "Wholesale broadband access to IPTV in an NGA environment: How to deal with it from a regulatory perspective?," Telecommunications Policy, Elsevier, vol. 38(3), pages 264-277.

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