IDEAS home Printed from https://ideas.repec.org/a/eee/telpol/v29yi2-3p153-172.html
   My bibliography  Save this article

The Grid and CRM: from 'if' to 'when'?

Author

Listed:
  • Lloyd, A.D.

Abstract

The 'Grid', an initiative of the distributed computing community, offers unprecedented levels of computing power for organisations to apply to solving their business problems. Uniquely it also offers the communications infrastructure required to overcome the 'tyranny of distance' observed by Blainey (The Tyranny of Distance, Melbourne: Sun Books) in his analysis of the socio-economic development of Australia. However, recent reports of the 'death of distance' and consequent strategies of trans-national companies to centralise their operations are tempered by reports of a growing 'psychic' distance with their customers. This paper reports the application of high-performance computing (HPC) to modelling consumer behaviour within a large UK financial services company in order to predict not only 'if' a certain type of customer behaviour was likely to occur, but also 'when'. The resultant impact on their customer relationship management strategy leads to the observation that Grid Computing should offer many new opportunities for managing the problem of 'psychic' distance that attends a strategy of revenue growth through widening the geographic scope of operations, and scale efficiencies through physical centralisation.

Suggested Citation

  • Lloyd, A.D., 0. "The Grid and CRM: from 'if' to 'when'?," Telecommunications Policy, Elsevier, vol. 29(2-3), pages 153-172, March.
    • Handle: RePEc:eee:telpol:v:29:y::i:2-3:p:153-172
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0308596104001144
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:telpol:v:29:y::i:2-3:p:153-172. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/30471/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.