IDEAS home Printed from https://ideas.repec.org/a/eee/telpol/v18y1994i7p552-563.html
   My bibliography  Save this article

Telecommunications marketing strategy : The case of Australian 0055 numbers

Author

Listed:
  • Suchard, Hazel T

Abstract

A general description of the major results of a survey of the perceptions of individuals in households with regard to 0055 numbers presently in existence is provided. Numerous factors are examined in an attempt to gain an overview of the 0055 market and establish hypotheses that could be subjected to statistical analysis. These factors include awareness, usage, bases for segmentation, perceptions of and problems with the service, present advertising, place of calling, relationship with the dial-it service, reasons for consumers not using 0055 and interest in an interactive service. Proof of the hypotheses would indicate that entry into the market for 0055 numbers appears to be warranted, as is entry into an interactive service. Cost to the user should be kept low and value for money emphasized. Media other then television can be used for advertising the service. A shopper typology may be useful.

Suggested Citation

  • Suchard, Hazel T, 1994. "Telecommunications marketing strategy : The case of Australian 0055 numbers," Telecommunications Policy, Elsevier, vol. 18(7), pages 552-563, October.
    • Handle: RePEc:eee:telpol:v:18:y:1994:i:7:p:552-563
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/0308596194900655
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:telpol:v:18:y:1994:i:7:p:552-563. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/30471/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.