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Simulating user learning in authoritative technology adoption: An agent based model for council-led smart meter deployment planning in the UK

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  • Zhang, Tao
  • Siebers, Peer-Olaf
  • Aickelin, Uwe

Abstract

How do technology users effectively transit from having zero knowledge about a technology to making the best use of it after an authoritative technology adoption? This post-adoption user learning has received little research attention in technology management literature. In this paper we investigate user learning in authoritative technology adoption by developing an agent-based model using the case of council-led smart meter deployment in the UK City of Leeds. Energy consumers gain experience of using smart meters based on the learning curve in behavioural learning. With the agent-based model we carry out experiments to validate the model and test different energy interventions that local authorities can use to facilitate energy consumers' learning and maintain their continuous use of the technology. Our results show that the easier energy consumers become experienced, the more energy-efficient they are and the more energy saving they can achieve; encouraging energy consumers' contacts via various informational means can facilitate their learning; and developing and maintaining their positive attitude toward smart metering can enable them to use the technology continuously. Contributions and energy policy/intervention implications are discussed in this paper.

Suggested Citation

  • Zhang, Tao & Siebers, Peer-Olaf & Aickelin, Uwe, 2016. "Simulating user learning in authoritative technology adoption: An agent based model for council-led smart meter deployment planning in the UK," Technological Forecasting and Social Change, Elsevier, vol. 106(C), pages 74-84.
    • Handle: RePEc:eee:tefoso:v:106:y:2016:i:c:p:74-84
    DOI: 10.1016/j.techfore.2016.02.009
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    Cited by:

    1. Chappin, Emile J.L. & Schleich, Joachim & Guetlein, Marie-Charlotte & Faure, Corinne & Bouwmans, Ivo, 2022. "Linking of a multi-country discrete choice experiment and an agent-based model to simulate the diffusion of smart thermostats," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    2. Shi, Yingying & Wei, Zixiang & Shahbaz, Muhammad & Zeng, Yongchao, 2021. "Exploring the dynamics of low-carbon technology diffusion among enterprises: An evolutionary game model on a two-level heterogeneous social network," Energy Economics, Elsevier, vol. 101(C).
    3. Jonathan Gumz & Diego Castro Fettermann & Enzo Morosini Frazzon & Mirko Kück, 2022. "Using Industry 4.0’s Big Data and IoT to Perform Feature-Based and Past Data-Based Energy Consumption Predictions," Sustainability, MDPI, vol. 14(20), pages 1-34, October.
    4. Michelle D. Haurand & Christian Stummer, 2018. "Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economy," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 26(2), pages 373-394, June.

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