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Alienating evidence based medicine vs. innovative medical device marketing: A report on the evidence debate at a Wounds conference

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  • Madden, Mary

Abstract

Wound care management is one of the largest segments of the UK medical technology sector with a turnover exceeding £1bn in 2009 (BIS, 2010). Using data derived from participant observation, this article examines the antagonistic relationship expressed by wound care clinicians towards evidence based medicine in the context of the 2010 United Kingdom (UK) Wounds UK conference/trade show, where evidence based medicine is positioned in opposition to clinical knowledge, as an obstacle to innovation and as a remover of solutions rather than a provider of them. The article is written in the context of the trend towards increasing marketization and privatization in the UK National Health Service (NHS).

Suggested Citation

  • Madden, Mary, 2012. "Alienating evidence based medicine vs. innovative medical device marketing: A report on the evidence debate at a Wounds conference," Social Science & Medicine, Elsevier, vol. 74(12), pages 2046-2052.
    • Handle: RePEc:eee:socmed:v:74:y:2012:i:12:p:2046-2052
    DOI: 10.1016/j.socscimed.2012.02.026
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    Cited by:

    1. Quinn Grundy & Cliodna Cussen & Craig Dale, 2020. "Constructing a problem and marketing solutions: A critical content analysis of the nature and function of industry‐authored oral health educational materials," Journal of Clinical Nursing, John Wiley & Sons, vol. 29(23-24), pages 4697-4707, December.

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