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Cancer in the mass print media: Fear, uncertainty and the medical model

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  • Clarke, Juanne N.
  • Everest, Michelle M.

Abstract

Cancer is increasing in incidence and prevalence in North America and around the world. The mass print media play an important role in information provision about prevention, diagnosis and treatment of this disease, as well as informing health policy and personal experience. This paper reports on a content analysis of the portrayal of cancer in the highest circulating magazines available in Canada and published in Canada or the USA in 1991, 1996, 2001. It includes both manifest and latent analysis of the framing and content of cancer stories. Manifest analysis documented the dominance of the medical as compared to the lifestyle and political economy frames and the predominance of articles on breast as compared to other cancers. Latent themes included: an emphasis on fear of cancer in that: (1) cancer and fear are frequently conflated; cancer is said to grow outside of awareness; cancer is portrayed as (almost) inevitable; cancer is associated with normal experiences; early detection is associated with diagnosis; and scary statistics are emphasized; (2) contradictions and confusion exist within and between articles; and (3) metaphors of war and battle are used frequently. The paper concludes with a discussion of the implications of the linking of fear with cancer in the context of medicine as the solution.

Suggested Citation

  • Clarke, Juanne N. & Everest, Michelle M., 2006. "Cancer in the mass print media: Fear, uncertainty and the medical model," Social Science & Medicine, Elsevier, vol. 62(10), pages 2591-2600, May.
    • Handle: RePEc:eee:socmed:v:62:y:2006:i:10:p:2591-2600
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    References listed on IDEAS

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    1. Beach, Wayne A. & Easter, David W. & Good, Jeffrey S. & Pigeron, Elisa, 2005. "Disclosing and responding to cancer "fears" during oncology interviews," Social Science & Medicine, Elsevier, vol. 60(4), pages 893-910, February.
    2. Lantz, Paula M. & Booth, Karen M., 1998. "The social construction of the breast cancer epidemic," Social Science & Medicine, Elsevier, vol. 46(7), pages 907-918, April.
    3. Peters-Golden, Holly, 1982. "Breast cancer: Varied perceptions of social support in the illness experience," Social Science & Medicine, Elsevier, vol. 16(4), pages 483-491, January.
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    Cited by:

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    2. Joseph W Taylor & Marie Long & Elizabeth Ashley & Alex Denning & Beatrice Gout & Kayleigh Hansen & Thomas Huws & Leifa Jennings & Sinead Quinn & Patrick Sarkies & Alex Wojtowicz & Philip M Newton, 2015. "When Medical News Comes from Press Releases—A Case Study of Pancreatic Cancer and Processed Meat," PLOS ONE, Public Library of Science, vol. 10(6), pages 1-13, June.
    3. Mazanderani, Fadhila & Locock, Louise & Powell, John, 2012. "Being differently the same: The mediation of identity tensions in the sharing of illness experiences," Social Science & Medicine, Elsevier, vol. 74(4), pages 546-553.
    4. Heard, Claire Louise & Rakow, Tim, 2022. "Examining insensitivity to probability in evidence‐based communication of relative risks: the role of affect and communication format," LSE Research Online Documents on Economics 113810, London School of Economics and Political Science, LSE Library.
    5. Bell, Kirsten, 2014. "The breast-cancer-ization of cancer survivorship: Implications for experiences of the disease," Social Science & Medicine, Elsevier, vol. 110(C), pages 56-63.
    6. Amy Rudge & Kristen Foley & Belinda Lunnay & Emma R. Miller & Samantha Batchelor & Paul R. Ward, 2021. "How Are the Links between Alcohol Consumption and Breast Cancer Portrayed in Australian Newspapers?: A Paired Thematic and Framing Media Analysis," IJERPH, MDPI, vol. 18(14), pages 1-18, July.
    7. Laird, Lance Daniel & de Marrais, Justine & Barnes, Linda L., 2007. "Portraying Islam and Muslims in MEDLINE: A content analysis," Social Science & Medicine, Elsevier, vol. 65(12), pages 2425-2439, December.
    8. Daniela Haluza & Markus Schwab & Stana Simic & Renate Cervinka & Hanns Moshammer, 2015. "Perceived Relevance of Educative Information on Public (Skin) Health: Results of a Representative, Population-Based Telephone Survey," IJERPH, MDPI, vol. 12(11), pages 1-15, November.
    9. Macdonald, Sara & Conway, Elaine & Bikker, Annemieke & Browne, Susan & Robb, Kathryn & Campbell, Christine & Steele, Robert JC. & Weller, David & Macleod, Una, 2019. "Making sense of bodily sensations: Do shared cancer narratives influence symptom appraisal?," Social Science & Medicine, Elsevier, vol. 223(C), pages 31-39.
    10. Hilton, Shona & Hunt, Kate & Langan, Mairi & Bedford, Helen & Petticrew, Mark, 2010. "Newsprint media representations of the introduction of the HPV vaccination programme for cervical cancer prevention in the UK (2005-2008)," Social Science & Medicine, Elsevier, vol. 70(6), pages 942-950, March.

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