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The decontextualization of mental illness: The portrayal of work in psychiatric drug advertisements

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  • Kleinman, Daniel Lee
  • Cohen, Lawrence Jack

Abstract

This paper explores the decontextualization of mental illness in psychiatric drug advertisements. Taking the portrayal of work in several drug advertisements which appeared in the American Journal of Psychiatry* as the object of our analysis, we show how these ads tend to individualize mental illness and its treatment by failing to consider the social realities that contribute to or, in some way, affect mental illness. We conclude with a discussion of how such ads distort debate over treatment options and legitimize existing social relations and attitudes.

Suggested Citation

  • Kleinman, Daniel Lee & Cohen, Lawrence Jack, 1991. "The decontextualization of mental illness: The portrayal of work in psychiatric drug advertisements," Social Science & Medicine, Elsevier, vol. 32(8), pages 867-874, January.
    • Handle: RePEc:eee:socmed:v:32:y:1991:i:8:p:867-874
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    Cited by:

    1. Curry, Phillip & O'Brien, Marita, 2006. "The male heart and the female mind: A study in the gendering of antidepressants and cardiovascular drugs in advertisements in Irish medical publication," Social Science & Medicine, Elsevier, vol. 62(8), pages 1970-1977, April.
    2. Sushrut Jadhav, 1996. "The Cultural Origins Western Depression," International Journal of Social Psychiatry, , vol. 42(4), pages 269-286, December.

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