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A social history of psychotropic drug advertisements

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  • Neill, John R.

Abstract

Psychotropic drug advertising for psychiatrists serves many purposes beyond its ostensible function of providing technical information. Medical advertising research has tended almost exclusively to use 'conspiratorial theory'--that is, they embrace the notion that one group (the advertisers) manipulates the other (the physicians). An examination of psychiatric journals from 1955 to 1980 shows the situation to be more complex. Such advertising seems to serve an orienting and therapeutic function for the physician, mirroring and supporting his professional identity or image. Such a view is in conformation with more recent research on nonmedical advertising.

Suggested Citation

  • Neill, John R., 1989. "A social history of psychotropic drug advertisements," Social Science & Medicine, Elsevier, vol. 28(4), pages 333-338, January.
  • Handle: RePEc:eee:socmed:v:28:y:1989:i:4:p:333-338
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    Cited by:

    1. Mandiberg, James M. & Warner, Richard, 2012. "Business development and marketing within communities of social service clients," Journal of Business Research, Elsevier, vol. 65(12), pages 1736-1742.
    2. Sushrut Jadhav, 1996. "The Cultural Origins Western Depression," International Journal of Social Psychiatry, , vol. 42(4), pages 269-286, December.

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