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Causal effects of information friction on willingness to pay for hurricane-resistant buildings

Author

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  • Awondo, Sebastain N.
  • Powell, Lawrence S.

Abstract

We investigate the causal effects of information provision on willingness to pay (WTP) for precautionary building standards. In a randomized stated preference field experiment, we present video evidence that hurricane-resistant building standards outperform traditional building standards to a random sample of homeowners. Our analysis reveals evidence consistent with causal effects of video information on WTP for hurricane-resistant buildings. Overall, alleviating performance information friction increases WTP by $634 on average and three times more among risk-neutral homeowners if the WTP payment card range is not truncated.

Suggested Citation

  • Awondo, Sebastain N. & Powell, Lawrence S., 2024. "Causal effects of information friction on willingness to pay for hurricane-resistant buildings," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 113(C).
    • Handle: RePEc:eee:soceco:v:113:y:2024:i:c:s2214804324001344
    DOI: 10.1016/j.socec.2024.102297
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    More about this item

    Keywords

    Disaster risk reduction; Willingness to pay; Hurricane-resistant buildings; Information friction; Field experiments;
    All these keywords.

    JEL classification:

    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • Q54 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Climate; Natural Disasters and their Management; Global Warming

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