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Corporate self, corporate reputation and corporate annual reports: re-enrolling Goffman

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  • White, Robert
  • Hanson, Dallas

Abstract

Although Goffman's work is widely invoked in the study of corporate reputations and of corporate annual reports, its use is often marked by an elision between the embodied self and the corporate 'self'. In re-reading Goffman to clarify that effect, we bracket the assumption of a distinct 'human nature'. We then select aspects of his 'impression management'--defining the situation, holding secrets, invoking tact, passing the discreditable, and covering 'dirty work'--to show how one Australian-based multinational forestry and manufacturing company, Amcor, uses its annual reports to set the interactive terms for construction of its reputation.

Suggested Citation

  • White, Robert & Hanson, Dallas, 2002. "Corporate self, corporate reputation and corporate annual reports: re-enrolling Goffman," Scandinavian Journal of Management, Elsevier, vol. 18(3), pages 285-301, September.
  • Handle: RePEc:eee:scaman:v:18:y:2002:i:3:p:285-301
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    Cited by:

    1. Tomazos, Kostas & O'Gorman, Kevin & MacLaren, Andrew C, 2017. "From leisure to tourism: How BDSM demonstrates the transition of deviant pursuits to mainstream products," Tourism Management, Elsevier, vol. 60(C), pages 30-41.
    2. Jeacle, Ingrid, 2008. "Beyond the boring grey: The construction of the colourful accountant," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 19(8), pages 1296-1320.
    3. Dunne, Neil J. & Brennan, Niamh M. & Kirwan, Collette E., 2023. "How the Big Four maintain and defend logic equilibrium at concurrent performances," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 94(C).
    4. Mäkelä, Marileena, 2017. "Environmental impacts and aspects in the forest industry: What kind of picture do corporate environmental reports provide?," Forest Policy and Economics, Elsevier, vol. 80(C), pages 178-191.
    5. Duff, Angus, 2011. "Big four accounting firms’ annual reviews: A photo analysis of gender and race portrayals," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 22(1), pages 20-38.
    6. Russell J. Craig & Niamh M. Brennan, 2012. "An exploration of the relationship between language choice in CEO letters to shareholders and corporate reputation," Accounting Forum, Taylor & Francis Journals, vol. 36(3), pages 166-177, September.
    7. Michelle Rodrigue & Michel Magnan & Charles Cho, 2013. "Is Environmental Governance Substantive or Symbolic? An Empirical Investigation," Journal of Business Ethics, Springer, vol. 114(1), pages 107-129, April.
    8. Mélanie Roussy & Michelle Rodrigue, 2018. "Internal Audit: Is the ‘Third Line of Defense’ Effective as a Form of Governance? An Exploratory Study of the Impression Management Techniques Chief Audit Executives Use in Their Annual Accountability," Journal of Business Ethics, Springer, vol. 151(3), pages 853-869, September.
    9. Mark Christensen & Peter Skærbæk, 2007. "Framing and overflowing of public sector accountability innovations," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 20(1), pages 101-132, March.
    10. Charles H. Cho & Matias Laine & Robin W. Roberts & Michelle Rodrigue, 2018. "The Frontstage and Backstage of Corporate Sustainability Reporting: Evidence from the Arctic National Wildlife Refuge Bill," Journal of Business Ethics, Springer, vol. 152(3), pages 865-886, October.
    11. Kshitij Khanna & Helen Irvine, 2018. "Communicating the Impact of the Global Financial Crisis in Annual Reports: A Study of Australian NGOs," Australian Accounting Review, CPA Australia, vol. 28(1), pages 109-126, March.

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