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An asymmetrical approach to understanding consumer characteristics in banking trust during the COVID-19 pandemic in Italy

Author

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  • Ammari, Aymen
  • Allodi, Evita
  • Salerno, Dario
  • Stella, Gian Paolo

Abstract

This study aims to examine how perceived banking management, the perception of the context in which the banking system operates, and other consumer characteristics have interacted to create different recipes of banking trust during the second wave which began in October 2020 of the COVID-19 pandemic in Italy. To scrutinize this configurational reasoning, fuzzy set qualitative comparative analysis (fsQCA) was implemented. Using a sample of 1319 Italian respondents, this study suggests that high financial literacy combined with an optimistic attitude during the pandemic are key factors for achieving high banking trust. Furthermore, the results suggest that high perceived conspiracy is linked to low banking trust. These findings can help managers design differentiated strategies to attract depositors and invite the Italian government to double its efforts in restoring the people’s optimism.

Suggested Citation

  • Ammari, Aymen & Allodi, Evita & Salerno, Dario & Stella, Gian Paolo, 2023. "An asymmetrical approach to understanding consumer characteristics in banking trust during the COVID-19 pandemic in Italy," Research in International Business and Finance, Elsevier, vol. 64(C).
    • Handle: RePEc:eee:riibaf:v:64:y:2023:i:c:s0275531923000296
    DOI: 10.1016/j.ribaf.2023.101903
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    1. Ferilli, Greta Benedetta & Palmieri, Egidio & Miani, Stefano & Stefanelli, Valeria, 2024. "The impact of FinTech innovation on digital financial literacy in Europe: Insights from the banking industry," Research in International Business and Finance, Elsevier, vol. 69(C).

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    More about this item

    Keywords

    COVID-19; Pandemic; Trust; Risk perception; Banking system; Conspiracy;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets

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